Challenge
Since 2018, Mercari has relied on Rain the Growth Agency's DTC expertise to create impactful video and audio campaigns and execute media buys that increase app downloads and awareness simultaneously.
Solution
As Mercari continues to grow, each campaign demonstrates how easily the Mercari app can help anyone give new life to their unused things. The "Goodbye, Hello" campaign spins a Beatles' classic tune to highlight both the selling and buying sides of the online marketplace.
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