Challenge
Since 2018, Mercari has relied on Rain the Growth Agency's DTC expertise to create impactful video and audio campaigns and execute media buys that increase app downloads and awareness simultaneously.
Solution
As Mercari continues to grow, each campaign demonstrates how easily the Mercari app can help anyone give new life to their unused things. The "Goodbye, Hello" campaign spins a Beatles' classic tune to highlight both the selling and buying sides of the online marketplace.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.
Related Stories
Grolsch: #Helpdehoreca mini concerts by Dutch top artists
104,257,971
Earned Media Impressions
Grolsch
5 years ago