BlueShore Financial
Challenge
Founded in 1941, BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With 12 branches across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages over $4.9 billion in assets under administration, is consistently ranked among the top financial planning firms in Metro Vancouver, and has been named one of Canada’s Best Small and Medium Employers six years in a row. As an Imagine Canada Caring Company, BlueShore Financial donates at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. CHALLENGE BlueShore was searching for a dedicated PR partner to contribute to their business growth by increasing brand awareness. Despite a stable of experienced spokespeople and a vast range of personal finance topics and breaking news to provide commentary on, BlueShore did not meet with satisfaction the media goals they set out to accomplish in terms of the volume and quality of media placements garnered.
Solution
With Magnolia’s differentiator in working with finance and business reporters, Magnolia seized the opportunity to be BlueShore’s strategic PR agency. Magnolia has consistently provided relevant opportunities in recognized consumer and trade media on a national and local scale. STRATEGIES 1.Media Relations Program – Position BlueShore as a corporate thought leader and industry expert. Demonstrate advisors’ sophisticated financial expertise in tier one media in Canada. 2.Media Training – Empower financial advisors with the interview tools to provide media with sound bites. SAMPLES OF WORK The Province The Globe and Mail CBC Radio BNN Business News Network Global News By consistent and relevant outreach to business, economics and personal finance media, Magnolia enabled positive success outcomes for BlueShore’s brand in target media outlets. BlueShore’s executive management team and financial advisors have built new relationships with national journalists where they have demonstrated their industry acumen and financial expertise. -Consistent personal finance commentary among national and local business press -Net new coverage in tier one media -Strong corporate voice as an industry thought leader in the credit union space -Trade media outreach to HR and marketing industries
Results
On average 10-12 tier one hits per quarter including national broadcast and dailies Building net new relationships with tier one media Contribute to attracting top talent by engaging in HR stories
Magnolia Marketing Communications
Welcome to our Magnolia Communication's Facebook page. We appreciate your time to find out more about our services and hope you find what you need. mag·no·lia (mag-nōl-yə) — Anyone of a group of evergreen trees with large simple leaves and show...
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