James Marketing Amplifier App
Challenge
James Marketing Amplifier is a marketing automation web app dedicated to small law firms. The purpose is to help them improve their marketing to obtain more and better clients. James Marketing Amplifier offers a high-value law content which can be sent to segmented clients through email campaigns.
Solution
1. PROCESS James Publishing is a mature company that has been publishing content for lawyers since 1981. Jim Pawell, Co-Founder of James Publishing, found us through recommendation. We turned his raw idea into a clickable prototype that obtained customer feedback. The next step was to build functioning software. The purpose was to build a totally new type of product for which there are no models in any industry or profession. This project involved 7 people: Project Manager, UX/UI Designer, Quality Assurance Specialist, two Front-end Developers and two RoR Developers. We handled 100% of the design and development. Although the pandemic of COVID-19 appeared during the process of implementation, our cooperation went perfectly. 2. THE FEATURES BRANDED DOCUMENTS James Marketing Amplifier shares high-value law content through files. Every document is marked with subscribers' data and logo, which positively affects brand image. Integration with InDesign server allows us to use subscriber data and automatically apply it to the great content prepared by the JMA team. This custom-built feature meant big savings for James Marketing Amplifier staff, as this time-consuming process no longer had to be done manually. On the other hand, customers can get their branded files within moments from registration. YOUR LIBRARY Library section allows JMA managers to properly sort and categorize the files depending on type, topic or length and assign it to proper subscribers. Status of each file can be easily reviewed, so updating a large number of files or checking for custom document versions can be done in just a few steps. Additionally, library templates allow for a quick and automated way of assigning content to subscribers. End result? Easy access to varied law documents for the subscribers, which can later be sent to their selected contacts. CLIENT LIFECYCLE Another way of reaching customers for subscribers is using campaigns curated by JMA staff. Responsive board allows for segmenting contacts into groups, so only the appropriate content is being sent. Thanks to robust Drip integration subscribers can be sure that the content will reach correct people. Segmentation of the clients helps to engage them effectively by matching relevant content. The automatic email system will contact the person after adding a name and email address. USER & ADMIN PANEL Through the User Panel (also called Customer Portal), subscribers can view available content documents and control the sending of individual emails. Managers with proper permissions can add new customers, and by using the drag & drop method, determine in which column a particular client should be located. James Marketing Amplifier Managers can add new subscribers and upload new files directly to the library. The Admin Panel gives them full control of uploaded content materials. They are able to add, edit, and assign documents to subscribers. When adding new contacts for their subscribers, JMA staff can use a bulk import tool which allows for importing large amounts of data into the system. Thanks to intuitive validation and editing options, it’s easy to find any mistakes in imported data and quickly fix them - even when working with thousands of records. STATISTICS Thanks to the statistics in the Admin Panel, Managers can analyze the efficiency of the application and monitor user activity. Through the Dashboard, they can view numbers of logins, length of sessions, or the ratio of total emails sent to documents opened. Data can be sorted by specializations, managers or selected time ranges, and exported to the CSV file which allows for even more in depth analysis. 3. UX & UI DESIGN JR came to us with the idea for the digitalization of their processes. They also wanted to have the possibility to present their work efforts to the clients. The most challenging was to create the product and design the digital tool for the customers while the concept constantly evolved. We analyzed many tools and possibilities for modeling the customers and leads service. As a result, we've built the MVP which main goal was to engage JMA customers into leading process and streamline onboarding and communication.
Results
Jim Pawell, Co-Founder of James Publishing gave us an excellent review with 5 stars on Clutch. The new software appeared as a lifesaver for the company during the COVID lockdown. It has provided work for the team that they can do from home. The number of new customers rapidly grows. The company has transformed from being a stodgy old book publisher to an innovative software publisher with a product unlike any other. The client is extremely happy with the relationship, and we are going to develop the next versions of the software that will significantly extend the final product.
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