206% increase in monthly revenue for Irwin Naturals!
Challenge
For over 20 years Irwin Naturals has been a provider of premium quality vitamins, supplements, and other products to support a healthy lifestyle. Based in Los Angeles, CA, Irwin Naturals are sold nation-wide at supermarkets, pharmacies, health specialty store, and online Irwin Naturals came to Overdrive to help them launch direct to consumer e-commerce on www.IrwinNaturals.com. Irwin had previously sold products across a wide range of retail partners.
Solution
Overdrive researched and built a brand new paid search account with new ads and keywords to focus budget on products with highest return on ad spend. They also built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banners.
Results
Thanks to the campaign and redesigns of Overdrive, Irwin Naturals saw an increase of 206% in monthly revenue, and 205% in monthly orders. They also saw an increase of 278% in return on their ad spend, and 208% in their conversion rate!
Overdrive Interactive
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