Challenge
A Uk based Digital Media startup involved in delivering highly advanced technology services and solutions to its clients all over the world. The company started its glorious journey with an aim to make the latest technology accessible to everyone. With its wide range of tech solutions, including Video Ads Analytics, they help businesses to scale up their marketing strategies to boost their sales, improve their brand’s reputation, increase their brand awareness, and justify their marketing ROI. Problem Statement They wanted a solution to assist businesses, which were facing challenges to justify the marketing ROI, with real-time data without getting indulge into data collection, data extraction, and other time-consuming activities. Challenges They observed the following challenge faced by businesses, and hence, wished to overcome with an AI-based solution: Problem in finding the number of viewers of a marketing campaign. Difficulty in justifying the marketing return on investment. Getting the essential information (gender, age, height, etc.) about the viewers. Inability to target the right audience. Problem in counting customers who have viewed the advertisement. For instance, when putting an ad or banner on a car, it is difficult to determine how many viewers have viewed the same or how many times the ad has been viewed by the same viewer.
Solution
Our AI-based solution will provide information on gender, age, and height of the viewer. Our solution offers live feed using a camera to detect and count the exact number of persons in a frame and then provide the real-time data on the dashboard. With this solution, businesses can identify and target their potential customers. The AI-based solution makes it possible to count the cars in real-time, check out their brand, type, size, color, and company logo. Our solution captures the video feed to detect human faces using a computer vision library and match it with pre-trained face models to find out the ethnicity (Black, White, Asian, and Indian).
Results
High Return on Investment Creating the right marketing mix gives high ROI and paves the path to reach the targeted audience, which in turn saves time and effort. Marketing Intelligence The business can now target the right audience and increase the chance of converting them into customers. Real-Time Data The solution delivers real-time data, which helps in creating and implementing effective marketing strategies for the success and growth of a business.
Quytech
Incorporated in Year 2010, Quy Technology Pvt Ltd provides Mobile Application Development services. Quytech carries an extensive experience and knowledge when it comes to consulting, outsourcing or Application development for iPhone, iPad, Android,...
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