Challenge
In 1999, Quaker City Mercantile created the Sailor Jerry lifestyle and rum brand as a hobby. Thanks to our organic, guerilla, influencer/street marketing approach within various niche communities, Sailor Jerry Rum quickly became the fastest growing rum brand in America and quickly thereafter the world. In 2008, we sold the brand to global whiskey powerhouse, William Grant & Sons and signed a long-term contract to manage all aspects of the brand’s global expansion.
Solution
All aspects of the brand’s global expansion
Results
Sailor Jerry Rum now sells over one million cases a year and is available in almost every country around the world. Cheers!
Quaker City Mercantile
We’re a creative company that focuses solely on the drinks industry. We create our own products, partner with others to create new brands and consult to grow existing businesses. We own our own distillery, our own brewery and work expertly in all phase...
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