Challenge
Coming off of a big Super Bowl push, Cars.com wanted to continue the momentum with local media activation in their priority markets.
Solution
The Well successfully executed a 30-market media buy, focusing entirely on individual activation tactics — sports sponsorships, hospitality elements, original content, dealer salutes, and more. This year, The Well helped Cars.com promote their tradeshow booth at the NADA conference, executing a targeted, cross-device online media burst that minimized waste through geo-fencing, and delivered the right audience. Media Buying & Planning • Local Media Activation • Digital Media Campaign
Results
Corporate morale was up, sales were up, and dealers were extremely happy. The Cars.com booth had a record number of appointments, and generated the highest revenue in the history of Cars.com.
The Well
The Well Advertising is a fully integrated advertising agency in Chicago, specializing in marketing strategy, brand creative, media buying & planning, and a full suite of digital solutions for mid-size retailers & businesses.
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