Goodyear Cotton Bowl Classic
A Marketing Story by
PytchBlack
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Cotton Bowl Classic
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Cotton Bowl Classic
Brand Development
Challenge
In 2019, Pytchblack was selected to work with the Cotton Bowl Athletic Association to create a new brand identity for the New Year’s Six game.
Solution
After a thorough review process launched, we launched the Like No Other campaign. This included new marks and messaging, integrated into a season long marketing and advertising campaign The Classic has been a staple in College Football since 1937, and is truly Like No Other.
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