Goodyear Cotton Bowl Classic
A Marketing Story by
PytchBlack
about
Cotton Bowl Classic
5 Views
|
0 High Fives
Cotton Bowl Classic
Brand Development
Challenge
In 2019, Pytchblack was selected to work with the Cotton Bowl Athletic Association to create a new brand identity for the New Year’s Six game.
Solution
After a thorough review process launched, we launched the Like No Other campaign. This included new marks and messaging, integrated into a season long marketing and advertising campaign The Classic has been a staple in College Football since 1937, and is truly Like No Other.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.
Related Stories
Northwestern Mutual: See and solve clients’ unmet — even unspoken — needs.
Northwestern Mutual
3 years ago