Tunetank: Audio stock with the Royalty-free music
Challenge
The most popular challenge for any marketplace application is a chicken or egg problem. In our case that was out of concern, since Tigran had a very wide pool of musicians in his network that were keen to become early adopters. So, the main challenge was to attract the actual customers. Our role in that challenge was mostly in bringing a super sleek and performant product to make users fall in love with it after their 1st visit.
Solution
Single page applications are notorious for their poor indexing by search engines. Instead of writing the complete Server Side Rendering, we integrated a 3rd party API called Prerender that solved the issue and made TuneTank appear in search results. AudioWave was one of the biggest challenges on the project, since there are 2 waves possible to be performed on 1 single page. They should have been 100% interdependent and there are no libraries in web capable of doing that. So, we built a custom solution that works even better than on SoundCloud. Referral program. One of the plans for onboarding customers was the referral traffic, so we built fully custom Referral management system that allows changing stakes individually and viewing detailed statistics.
Results
For customers TuneTank brings an intuitive music search process, list of specific playlists and easy way to license any track they want for the further commercial use. For Music artists TuneTank is the alternative source of earning money by selling licenses with fast uploading process, watermarking and promoting.
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