9Lives Music. Form and Function
Challenge
With a continuously growing music library of the highest quality production music, spread across two libraries and multiple genres, 9livesmusic needed a smart way to simplify the information architecture and focus the user experience on the most important task, search. They also needed a clean music web application design to match their contemporary brand and cater to their growing audience.
Solution
With expert driven strategy grounded in research and user experience design across the worlds best music interfaces, we created a world class, large scale music platform for 9Lives and their selective production music audience. Successful Music Web Application Design Consists of: Thorough research, UX process and user flows Cutting edge search bar with advanced filtering options Optimised information architecture Power user driven web design decisions A proactive UX design team that understands the production music industry Experienced Australian web application designers Meticulously coded web application development SEO optimised & written content A UX & IA optimised music web application design tailored to help visitors connect with the content they need in less than 3 clicks. We focused on a minimalist design that reduced screen distractions and emphasised the vibrant album art available on the platform.
Results
Improved key metrics 20% bounce rate reduction — New intuitive IA design — 15% increase in sales
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