Challenge
For their second website build with us, Nicki at SVS Fine Jewelry knew they were looking for a high-powered e-commerce platform to sell jewelry from their Edge POS system. They gave us several ideas as to how they wanted to showcase their product categories, navigation elements, and the specific information they wanted displayed on every product details page. Implementing many sales and discounts on specially-marked items was important to them, and this has proven to be a successful model for selling their jewelry online.
Solution
One key difference in their Version 6 build was the importance they placed on their mobile design. If you look at their desktop site and then scale it down to mobile, you'll see elements resize, become visible/invisible, or entirely reconfigure itself. The navigation entirely changes to include a nesting navigation as well as a page-dependent category navigation that changes for each page you visit.
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