Challenge
Philosophy partnered with Propaganda to create a global brand identity in order to prepare the brand for international expansion. The objective was to connect the brand’s heritage of uplifting hearts and minds of consumers with the science behind the products in order to strengthen the efficacy of the brand overall.
Solution
Our research uncovered the deep emotional connection that consumers had with the brand stemmed from the inspirational messages that were found on the packaging. Our approach was to tell the story of each product across a campaign that brought the functional benefit to life visually. The clean, straightforward approach to highlighting each product package with a key focus on the product reinforced the unique benefit of each. SERVICES Communication and Creative Strategy, Photography Direction and Coordination, Brand Advertising Campaign, Photography, Gift Cards, Product Naming Digital Marketing, Internal Brand Marketing
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