Live The Grampians Way

A Marketing Story by Progressive PR & Communications about For the Love of Your Local

For the Love of Your Local

Increase Brand Awareness

Challenge

The campaign required a blend of traditional, digital and broadcast media coverage in order to create and build awareness about the opportunities available in the Grampians region, and to improve the economy and retention of residents.

Solution

After preparing and distributing a Live The Grampians Way media release and backgrounder to a national media list, PPR&C sent targeted pitches to print, digital and broadcast media in the real estate, finance and lifestyle spaces. PPR&C also developed a number of case studies and bespoke angles to position the Grampians region as an idyllic location to relocate.

Television

Radio

Online Advertising

Results

Coverage across print, online, tv and radio which included one exclusive piece in The Age that was syndication across the country in major metro newspapers

Source: https://www.progressivepr.com.au/our-work/live-the-grampians-way

~6 Employees

$5,000 Min Budget

1 Stories

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Progressive PR & Communications

Albert Park, Victoria

Progressive PR is Melbourne's leading public relations (PR) company. We are campaign creators, brand elevators, reputation renovators and event makers.

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