Hefren-Tillotson
Challenge
Hefren-Tillotson, one of the oldest and largest wealth management firms in Pittsburgh, needed a strategy for disseminating its seemingly unending wealth of meaningful content and knowledge to existing and potential clients. A growing number of financial advisors needed a central hub for blog posts, emails and other communication tools for prospects and clients.
Solution
ProFromGo helped corral Hefren’s online assets, devising a data-driven strategy to deliver purposeful content that answered audience questions. Technical & SEO audits helped Hefren leverage existing content and ideate new article topics, premium content, paid search campaigns and display ads to drive prospects and clients to information they can trust.
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