Banco Atlántida

A Marketing Story by Elaniin about Banco Atlántida

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Banco Atlántida

Increase Sales

Challenge

2018 was a year full of challenges and accomplishments. One of our key achievements for the year was having the chance to work with a prestige customer as Banco Atlántida. Miembros de Inversiones Financieras Atlántida S.A., Banco Atlántida is a bank corporation subsidiary of Inversiones Atlántida, S.A. (INVATLAN) Holding of Grupo Financiero Atlántida from Honduras. With more than 100 years of experience in the market and with strong regional presence in Central America and Belize. The main team of Banco Atlántida is located in Honduras and they were the ones that managed the entire digital presence of the company (including social media channels of the rest of the franchise). The only channel available for a country to manage was their El Salvador LinkedIn account. This was one of the key problems that the brand foreign users were facing. Therefore, the engagement as well as the benefits and financial products knowledge was very low.

Solution

Our team added new social media channels and boost them with important tools such as Google Ads. This way, we increased the engagement and enhanced their brand positioning. Facebook is their main channel to deliver their financing plans offers to their customers as well as to promote the Bank organized events. Instagram is the channel they use to promote the company (lifestyle and philosophy). The best way to boost this channels to the higher level is by creating data-driven campaigns and creating advertising campaigns with Google Display and Google Search. The innovation and the correct adequacy of digital trends are the key The innovation of the brand and the correct adequacy of digital trends help Banco Atlántida to become into a more approachable company. The current stage is being developed according to the client’s expectations and has been a very successful one. We hope to keep engaging with this company’s users and delivering the best results for them.

Social Media Management

Online Advertising