The Nelk Boys - Full Send

A Marketing Story by Prestige Pro Media about FULL SEND

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FULL SEND

New Market Entry

Challenge

The Nelk Boys, a notable Youtube channel with over 5 million subscribers and social followers, own a content brand called Full Send. CHALLENGE: The Nelk Boys wanted to identify a strategy for merchandising the brand that could compete in an extremely saturated influencer merchandise industry.

Solution

PPM recommended a "drop" style brand, releasing products once a month in exclusive quantities, keeping the product and brand in high demand year round. We upgraded the brand eCommerce site and created ownable branding and visuals to establish a high-value streetwear-style brand.

Branding Strategy

E-Commerce

Results

Since starting, PPM has helped grow Nelk's sales upwards of 70% year over year. Product drops have reached sold out status in every drop since implementation.

70%

Increase in Sales

Source: https://prestigepromedia.com/nelk-boys.html

~3 Employees

$5,000 Min Budget

1 Stories

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Prestige Pro Media

Columbus, Ohio

Prestige Pro Media is an award-winning digital marketing agency in Columbus, OH. We focus on social media marketing, ecommerce website development, email marketing, advertising, branding, and SEO.

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