Challenge
Home renovation is challenging, expensive and extremely time consuming. For this reason, finding an older home that has already been refurbished to high standards is most buyers’ dream-come-true. The problem is that it’s also extremely rare, and an accessible, dependable process for finding high-quality refurbished homes is non-existent. Until now. PROJECT GOAL Design, build and launch a custom platform that allows prospective home buyers to digitally search, buy and close on high-end refurbished houses.
Solution
TECHNOLOGY React responsive web app Custom HTML, CSS Azure cloud hosting .NET backend, API development Auth0 authentication SERVICES Product Design Custom Software Dev Solution Architecture Launch Planning Roadmap Prioritization The right partner for a high-risk investment in disruptive technology Confident that the homes would sell themselves, Amherst knew that the success of Bungalo Homes hinged on the tech and design quality of the digital platform. Their risk in launching Bungalo Homes was significant: not only were they paying for the creation of a sizeable e-commerce web application, they were also investing in the inventory for that application. Bungalo Homes would shoulder the risk of acquiring, refurbishing and brokering the homes to be sold on the platform. The success of their digital home-buying idea depended on perfect execution of the app. If their product development partner failed to come through on technology, Bungalo Homes would have to suffer the loss and start over or give up on their dreams of disrupting the real estate industry.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.