Comcast: Staying connected – with no strings attached

A Marketing Story by Delphic Digital about Comcast

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Comcast

Improve User Experience

Challenge

When Comcast discovered that a large contingent of customers preferred contract-free commitments, they needed a simple, transparent and flexible prepaid customer experience that gave people a sense of control and freedom.

Solution

Our priority was to anticipate and eliminate all barriers to becoming an Xfinity Prepaid customer—and make it delightfully easy for people to manage their balances. - To create a delightful experience, we first needed to understand how customers behave across channels, so we ran advanced analytics that ultimately helped us continually optimize the experience for unique audiences. - We also used real-time reporting to further improve the customer experience, product recommendations, and promotions. - These detailed insights helped us refine Xfinity Prepaid’s acquisition strategy and refill experiences to better drive conversion. - We moved quickly with rapid cycle optimizations, including A/B testing on CTAs and imagery. We also ran page-pathing analyses and product-led content testing to ensure the most relevant, effective experience for customers. By understanding and anticipating customers’ needs, we created a seamless, intuitive payment platform that gave people the exceptional service they demanded – and the control they craved.

User Experience (UX/UI)

Website Creation