Creating a Seamless Connection

A Marketing Story by Point to Point about Acuity Brands

Acuity Brands

Increase Brand Awareness

Challenge

Making a connection isn’t always easy. Acuity asked Point To Point to help make their name synonymous with connected buildings.

Solution

So we created a national awareness campaign to show how connected buildings create data to improve building performance, optimize operations, and reduce energy costs -- delivering a smarter business solution, and bridging the gap between the physical and digital spaces within a building.

Press

Results

Our campaign shifted the perception through a modern, mobile and digital-first approach that resulted in 6.69 million exposures, including top business platforms such as Forbes, Wall Street Journal and Bloomberg. The campaign included a video, landing page, and social media ads to targeted audiences, introducing Acuity as the leader in connected buildings, reaching more people than ever. Talk about making a connection—look at the results: 1.99 million video views by key audience segments. 93% of users never visited Acuity site before. Twice the industry standard for click through rate