Portfolio Communications
Challenge
We needed to more effectively articulate what our value proposition was to a potential client. We needed to provide evidence of our work to substantiate our credibility with our existing client engagements. We had not been able to do a good enough job of that previously. Technology changes so fast and our website didn’t have enough of the additional newer technologies featured on there that we had used to help solve client issues. Those are the main three reasons we sought out an agency. One of the differentiators was trying to find somebody who could write technology business centric content as opposed to just doing a website, someone who could actually help us with crafting the content.
Solution
Please describe the scope of their involvement in greater detail. The scope included crafting entirely new website content, a new website that was mobility centric and then continuing to provide ongoing hosting, management, and update services to the website. They used HTML5 and the CMS platform was WordPress. I like the fact that with WordPress, we can go in and edit content. I like the ease of uploading a new employee or new case studies. I also like the flexibility of the site to render correctly on a mobile platform whether it’s a cell phone or a tablet. PixoLabo hired a third-party person that specializes in copywriting. She provided a form in which she asked us questions, not so much about technology specifically, but about what we were trying to convey and how we are different. She provided the context and environment to ask us questions that led to the outline of the site and some of the content that we weren’t able to come up with on our own. PixoLabo also brought in a photographer who advocated that instead of paying for stock photography that might be found on other websites, they could do a fair amount of photography and use that on our website and make it more personal. They took photos of our staff and our office for the site. That worked out pretty well. We are going to be engaging in an initiative for SEO as well. On a scale of 1–10, 10 being crazy SEO, this is going to be like a four, pretty basic, just enough to get us in a reasonable spot. We’re going to start that next week.
Results
We’ve become better known for going after more complex technologies and working with bigger and bigger companies over the years. The website did not convey that. This allowed us to more accurately represent what we do currently, how we do it, and why we’re a worthy consideration from some of these larger companies. It allowed our sales staff to feel more confident because the website has so much more credibility. We don’t expect many people to search us out on the web to get our services, although that’s great when it happens. Our new website provides the credibility that we need.
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