R.J. Hedges & Associates

A Marketing Story by Pittsburgh Internet Consulting about R.J. Hedges & Associates

2 Views | 0 High Fives

Increase Sales

Challenge

Servicing to pharmacy owners and managers is a very specific job in a niche industry. Because of this, finding valuable leads has been tough for them without over spending on ads. However, they know that without an online presence, they are missing a wide range of potential clients.

Solution

Pittsburgh Internet Consulting worked with R.J. Hedges to find specific audiences. PIC leveraged LinkedIn Ads, as well as HubSpot to create specific ads, and send follow up emails to potential leads. By using LinkedIn Lead ads, PIC was able to identify a specific audience and offer valuable gated content that pharmacy professionals would exchange their contact information to receive. The ad was showing to LinkedIn users who are interested in pharmacy related topic, and the gated content helped qualify the leads before R.J. Hedges reached out. HubSpot’s simple integration to creating lead ads made the set up simple. HubSpot walks the user through each step to create ads, choose audiences, and design forms that gather valuable contact information. Using HubSpot also means the follow up is seamless. PIC assisted in R.J. Hedges creating a drip email campaign to offer more information for the new contacts and introduce them to RJ Hedges services. HubSpot’s tools automated this process so there was no time or delay between becoming a contact and being moved into the workflow/ email series.

Online Advertising

Results

The results showed. Over a 4-month period (October 2019-January 2020) R.J. Hedges acquired 122 leads at a cost of $11.76 per lead, a win for their industry.