Fitness Center Website Design
Challenge
We needed to develop a WordPress web site designed to serve a full service fitness center, in Newtown PA, that is easy to update and highlights the centers equipment, vibe, ammenities, hours and current information. The client wanted a mobile responsive website that was Content Management-driven (CMS), with the ability to update major portions of the website themselves using an easy to use content management system. The website also had to be SEO friendly with the ability to easily integrate online marketing strategies.
Solution
WordPress Web Design We built a WordPress website that is easy to navigate and has integrations for training classes, scheduling, CRM form integrations, and personal training reservations, including an equipment and facility gallery area. Since the website is built in WordPress, it allows the updating of the website content and photography by non-technical administration users on a daily basis. The website design needed to account for having different views of the center. Each fitness area is showcased, including group exercise, personal training, corporate, and kids. Additional Services Provided Linkedin Marketing Campaigns, Facebook Ads. Competitor Analysis We created and maintain paid search (Google AdWords), SEO campaigns, display advertising and the social media marketing channel for the fitness center. This includes Google AdWords PPC, Google display ads, remarketing, and local search campaigns. We created and maintain the Facebook online marketing as well as LinkedIn advertising for the center.
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