Wilbur-Ellis-SPROUTING FRESH IDEAS.
Challenge
ONE BRAND REACHING REMOTE AUDIENCES. This family-owned company blossomed into a $3 billion global corporation made of up three distinct divisions—and they needed to streamline their communication with thousands of employees across the globe.
Solution
The payoff? An efficient branding and communication strategy increased collaboration across the company and fostered a greater sense of pride among employees. It also sharpened Wilbur-Ellis’ corporate image, raising awareness among key constituents. CULTIVATING BRAND FLAVOR. Leveraging key insights from dozens of interviews, we created a unifying corporate identity, division iconography, tagline and overall brand guidelines. ADAPTING TO ZONES. We established and executed a global internal communications strategy to help share information consistently across business and geographical lines. And to reach people where they were: in the fields.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.