Becoming a Go-To Snack Brand for Foodies
Challenge
Creminelli Fine Meats had big growth aspirations and great products. They came to HD for help adding another critical ingredient: a sharply defined brand story to build awareness and move a discerning consumer to select Creminelli as their go-to snack brand.
Solution
We've got a snack for people like you Creminelli’s millennial foodie audience is a highly discerning group who pride themselves on being “in-the-know.” With the “People Like You” campaign we introduced a big idea that spoke to these aficionados with a knowing wink, demonstrating that Creminelli understands them better than most. And they have the perfect snack for them, too. The campaign found our foodies where they spend their time: airports, grocery stores, major downtown areas and online with targeted, timely and relevant messaging across digital channels.
Results
The Creminelli brand has grown 45% from 2019 to 2020, nearly three times the rate of the category. This success has been heavily driven by Creminelli's efforts to grow distribution, with campaign support contributing to the result. From 2019 to 2020, the "People Like You" campaign has helped drive a 12 point increase in brand awareness among Creminelli's audience.
Hanson Dodge
Hanson Dodge is a full-service advertising agency that specializes in blending effective strategy and creative ideas to inspire consumers and transform brands.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.