Using Facebook Sweepstakes to promote travel to the Czech Republic!
Challenge
CzechTourism.com is the official site for travel and tourism throughout the Czech Republic. Tired of the usual marketing initiatives, the brand wanted to promote new nonstop flights from Canada to the Czech Republic. The brand came up with the idea of creating an interactive Facebook Sweepstakes Quiz for a free trip to the Czech Republic. They now needed an agency capable of creating the custom landing page as well as to create the ads, promote the contest, and manage a robust paid campaign across Facebook and other social media channels.
Solution
PBJ Marketing worked immediately on building an interactive landing page capable of housing a Sweepstakes Quiz in both English and French. This was then followed by a robust and detailed effort to build out ad campaigns to work in conjunction with this. The brand's dedicated team was responsible for the whole campaign from A to Z, from creative development to implementation and budget control.
Results
The flash campaign resulted in 600,000 impressions with a 1% Click-Through-Rate. While this was above industry standards, the real ROI came from the engagement. Of those who clicked, the brand saw a 44% conversion rate.
PBJ Marketing
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