American Security Project received a $10,000 Google AdWords grant!

A Marketing Story by PBJ Marketing about American Security Project

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American Security Project

Brand Development

Challenge

PBJ Marketing worked with American Security Project to not only aid their online advertising strategy, but also looked into ensuring that the brand could apply for and receive a $10,000 Google AdWords grant to support further brand development.

Solution

PBJ assisted American Security Project, a Washington D.C. based think tank and non-profit, with applying for a $10,000 Google AdWords grant. Upon approval, PBJ setup and launched a two-month AdWords campaign focused on “energy divestment” and related terms targeting the D.C metro area.

Branding Strategy

Research

Search Engine Optimization (SEO)

Online Advertising

Results

Thanks to not only their successful application for a $10,000 Google AdWords grant, but PBJ Marketing's dedicated work, American Security Project was able to see a 70% increase in website visits, and over 1 million impressions on their site!

70%

Increase in Site Visits

~18 Employees

$10,000 Min Budget

18 Stories

Partner

PBJ Marketing

New York, New York | Washington , District Of Columbia

We are a community of creative thinkers, dedicated strategists, and wise counselors across all things digital. Amid colleagues and clients, we recognize the value of the individual, the power of the team, and the effectiveness of transparency and collaboration.

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