22% Increase in Sales by Maximizing Reach
Challenge
Arrow Lift has been improving the lifestyle of its customers by providing practical mobility solutions and luxury home elevators for over 35 years. Their product offering includes stairlifts, home elevators, wheelchair platform lifts, LULA elevators, dumbwaiters, and more. Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states. The biggest challenge Arrow Lift faced was generating quality leads for their niche product within their markets.
Solution
PBJ Marketing’s approach was to maximize reach within all markets by expanding brand awareness and changing the type of keyword match to their search campaigns. Expanding brand awareness included targeting homeowners who purchase related products, launching new types of campaigns to reach users on different platforms, and creating other low-bid, high-volume campaigns. The change in keyword match type made it possible to capture traffic from long-tail keywords.
Results
The efforts of PBJ Marketing have already contributed to sales increasing 22% Year-Over-Year while greatly reducing the Cost-Per-Lead.
PBJ Marketing
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