146% increase in revenue by understanding the competition!
Challenge
MPOWER Financing is a mission-driven FinTech company and provider of global educational loans. It is the only student lender in the world that leverages both overseas and domestic credit data, as well as future earning potential, to serve high-promise international and DACA students. Entering the market fast and hard, like every initial startup does, MPOWER initially knew very little about their online competition or how to effectively reach their target audience, and learning about both and how to work with this information was their main goal.
Solution
To solidify the new brand and overcome its competitors in PPC and SEO, PBJ Marketing used an aggressive marketing strategy focused on two primary goals: 1) Increase brand awareness amongst non-US born students, and 2) Increase application volume for international students who are currently studying in the United States. PBJ leveraged custom intent audiences and Google in-marketing audiences to increase brand awareness using Gmail and display campaigns. They created geocentric campaigns to speak to their global audience in ways that are unique to each segment. It was also possible to introduce Gmail sponsored promotions to effectively reengage with prospects who have not progressed through the marketing funnel.
Results
By working with PBJ Marketing, MPOWER was able to exceed their 2019 digital marketing goals by 344%, with an overall increase of 146% in revenue!
PBJ Marketing
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