Out Of Home Advertising Takeover in DFW for Phase 10
Challenge
Phase 10, a beloved family card game under the Mattel brand, sought to boost awareness and drive downloads of their app, Phase 10: World Tour, through a high-impact advertising campaign in the Dallas-Fort Worth (DFW) area. The challenge was to strategically utilize out-of-home (OOH) advertising to generate tens of millions of impressions while leveraging innovative tactics like QR codes to engage users.
Solution
To achieve the campaign goals, Anderson Collaborative partnered with Outfront Media and AdQuick to develop a strategic OOH advertising plan. Key components of the campaign included: 25 backlit kiosks in high-traffic areas like West Village and Downtown Dallas. 7 digital displays at popular Dallas malls. Programmatic mobile retargeting ads using device tracking and geographic proximity to OOH placements. QR codes on all creative materials to enable immediate app downloads and measure the performance of individual placements. This comprehensive media plan was designed to generate maximum visibility for Phase 10: World Tour, while programmatic retargeting ensured that potential users were reminded to engage with the brand after encountering the ads.
Results
THE SOLUTION: Implementing strategic DFW Out Of Home Advertising campaign Strategically crafting a media plan for success was our mission in collaborating with Phase 10, a Mattel favorite. Focused on Phase 10: World Tour, our team partnered with Outfront Media and AdQuick, resulting in 11,346,569 impressions, QR code-enabled downloads, and a standout campaign in DFW. Exciting times ahead!
Anderson Collaborative
Anderson Collaborative is a premiere growth marketing & advertising agency, driving brands to achieve unparalleled success worldwide. Renowned for our unique, tailored approach and industry-leading expertise, we've managed $575M+ in ad spend, aiding over 500 clients across 100+ industries, and generating $1.25B+ in partner revenue. Specializing in strategic planning, data-driven...
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