Cold-EEZE sees an increase in social media engagement, site traffic, and sales!
Challenge
Cold-EEZE needed a way to increase their brand awareness throughout the digital space during the highly competitive cold and flu season to drive retail sales.
Solution
Overdrive proposed a recipe for digital success through an integrated digital campaign, leveraging mediums such as paid search, search engine optimization, social media marketing, content marketing, and email marketing. Overdrive also redesigned the Cold-EEZE website to feature updated visuals and search engine compliant code and copy. The site also featured high-performance landing pages that instantly engaged consumers and sent them down educational paths of cold and flu discovery.
Results
Thanks to the campaign with Overdrive and their work to redesign their website and social media platforms, Cold-EEZE saw a large increase in social media engagement, site traffic, and sales!
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
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