+64% Organic Site Traffic for Brigham and Women's Hospital
Challenge
Brigham and Women’s Hospital (BWH) is one of the top hospitals in the US across a variety of different medical specialties, and a national leader in medical research and innovation. BWH came to Overdrive to increase the number of booked appointments generated by their search and digital lead generation programs.
Solution
Overdrive worked with BWH to launch a restructured paid search program, optimize the hospital’s organic search presence, implement retargeting and more.
Results
As a result of Overdrive’s campaign, both traffic and conversion rates for booked appointments increased, and the cost per booked appointment was significantly reduced.
Overdrive Interactive
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