Challenge
Syke Brands is a Kansas City-based streetwear apparel manufacturer/retailer selling unique, high quality streetwear. Syke offers a range of comfortable and functional apparel products while embodying the corporate message to “make a better world as we go.” Challenge (1) Fix configuration & technical issues with Shopify, Instagram accounts (2) Increase online sales, (3) Improve search engine visibility, (4) Get tracking pixels and Google analytics working properly for tracking and reporting.
Solution
Shopping Feeds/Ads Google Ads, Bing Ads, Shopping Ads, Facebook, Instagram dynamic catalog ads. Analytics Configure Shopify native Google Analytics and Facebook pixels; implement Google Tag Manager for additional tags. Instagram, Facebook Ads Deploy carousel, image ads across Facebook and Instagram. Solution * Be in front of customers when they are searching and browsing by using paid search and display ads across Google Ads, BingAds. * Prospect for new customer segments with Google Shopping and Bing Shopping Ads. * Boost conversion rates with custom, optimized landing pages. * Improve quality of Shopify product feed, deploy feed across Instagram, Facebook and Google. * Deploy Google tag manager and combine with native Shopify/Google Analytics integration to ensure accurate tracking and reporting
Results
* 50% increase in overall site e-commerce conversion rate. * 60% increase in overall site transactions over first three months. * Tripled number of new user visits.
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