LINKEDIN : Helping 300K+ small-business owners know it all.

A Marketing Story by Osborn Barr about WHCY PR

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WHCY PR

Increase Brand Awareness

Challenge

Best known as a destination for those in the corporate world, LinkedIn wanted to grow its small-business audience. OPPORTUNITY Small-business owners saw LinkedIn as a place for corporate ladder-climbers and didn’t believe the network understood the challenges they faced. INSIGHT Because I’m the Boss. Small-business owners think they should have all the answers. Admitting they don’t makes them anxious.

Solution

We launched the LinkedIn for Small Business showcase page to help small-business owners know it all. The linchpin of the experience was “FAQ: Frequently Avoided Questions,” a 20-part content series that addressed the questions small-business owners were too afraid to ask.

Branding Strategy

Research

Social Media Management