Clinical Skin Therapeutics
Challenge
Clinical Skin Therapeutics is owned by the wonderful family practice doctors of Apple Valley Medical Center. PROBLEMS: No new patients from Google SERPs (search engine result pages) No distinct online presence – 1 pg buried within AVMC website under Specialties No distinct Reviews – linked to AVMC Google pg with a 2.9 star rating (out of 5) No placement in Google Maps No organic Google rankings for keyword searches No social media presence No marketing strategies
Solution
When I first spoke with the manager at Clinical Skin, we realized they didn’t have their own autonomous identity online. So potential patients that were searching for aesthetic skin care services in the area didn’t know their skincare clinic existed. So number one we needed to get them found, but with an identity that set the apart from the competition. We needed to get them established online as THE med spa to come to; as well as get them a 5 star reviews on various sites and posted online for others to see. Existing marketing tools in place: -Groupon -Newsletter of specials to patients signed up to receive PHASE 1: Comprehensive/Multi-Layer Local SEO Ranking Strategies Proprietary Rating & Reviews System (completely separate from Groupon account) Reputation Marketing (web, social, video, syndication) VIP Club Set-up PHASE 2: Email Marketing Newsletter + Blog + Syndication
Results
120% ave. Sales Increase 2016 Google Maps position 1 in all keywords searches Google Page 1 rankings in 4 cities – Apple Valley, Eagan, Prior Lake, Savage Google keyword rankings = 20% – 80% of Pg 1 –28 #1 pg 1 keyword rankings – 53 Top 3 pg 1 keyword rankings – 80 Page 1 keyword rankings Multiple Google suggested search terms by clinic name 4.9 Star Google Rating • 5 Star Facebook Rating • 4.5 Star Yelp Rating 2015 Phone Calls from Internet – ave. 55/month 2016 Phone Calls from Internet – ave. 108/month 2017 Phone Calls from Internet – ave. 146/month (Jan – June)
Successful Marketing
You want customers from the internet for your business. We solve that. Strategic Marketing Agency + SEO + Google Maps Minneapolis. Med Spa Marketing & SEO
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.