Challenge
THE MAIN GOAL OF THE APP IS TO PROVIDE CUSTOMERS WITH AN EXPERIENCE VERY CLOSE TO AN IN-STORE PURCHASE THROUGH AUGMENTED REALITY. Due to the pandemic, the client wanted to create an effective tool to support retailers and boost sales. Moreover, it was important to create an engaging shopping flow for Generation Z.
Solution
To release the product in a short period of time and collect feedback, we decided to start with just an iOS app and concentrate mainly on AR. The design and other features served as a frame to highlight the benefits of this new technology. After we received positive feedback from the audience, we approved the list of additional features and developed an Android version as well.
Results
THE APP GOT MANY POSITIVE REVIEWS AND WAS DISSEMINATED WIDELY IN THE MEDIA The ASPORTUGUESAS marketing team predicted around 1000 try-ons during the first month, but it reached 3000 try-ons. Moreover, by allowing users to gauge what model fits their feet best, the app reduces the need to return products and increases both online and offline sales.
Orangesoft
Orangesoft is a company that specializes in mobile app and web development. We have been helping companies transition into the digital space since 2011 and have successfully completed more than 300 projects to date. Our services cover a wide range of industries, making us a full-cycle development company. What sets us...
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