Challenge
South Lantau Beach Club is a Restaurant and Bar situated on a Beach in South Lantau, 40 minutes from Central Hong Kong. Open only on weekends and public holidays, their goal is to provide a wholesome space for local families to come and enjoy burgers and beers. Looking straight out at the waves, they naturally have a deep connection with the ocean, and are often organising beach cleans or reign funds for ocean conservation. The goal for this client is to maximise their already limited opening days by driving footfall into the restaurant in a measurable way. To do this, we provide them with the following services: - Social Media Marketing - content design, development, and distribution - Paid advertising campaigns on Google, Facebook and Instagram - Online Profiles Management - Local Media Relations - Event Organisation and Advertising The first challenge was to show locals how the South Lantau Beach Club could align with their local habit and provide a centre-point in the community.
Solution
We did this by running numerous campaigns with different angles over the years: - Friday locals night 15% off - Friday movie nights for kids - Buy one get one free takeaway pizzas - Buy one get one free drinks - Flexible workspace by the beach - Special food & drink offers on special days - Long lunch package - Day at the beach package - Birthday party gift voucher - Get more for 4! (four person package) - Menu spotlight - And many many more!
Results
All of these campaigns maximised all the geographic and demographic targeting tools at our disposition, and are complemented with absolutely stellar food and ‘good vibes’ photography from our professional photographer.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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