Ryko Development
Challenge
Ryko Development needed help generating awareness and rapid sales for their new residential community during a housing downturn. They chose to work with our Houston marketing agency because we understand how to reach and convert high-volume builders, realtors, and homebuyers using a variety of marketing and advertising strategies. Ryko Development is the residential developer behind Villages at Lakepointe, Beechtree, Lakes on Eldridge, Lakes on Eldridge North, Lakes of Bella Terra, and Lakes of Bella Terra West. Ryko Development needed to launch their new section, Lakes of Bella Terra West, with a high velocity of sales right out of the gate. Located in the rapidly-growing and extremely competitive Ft. Bend market, these new homes range from the $230s to the mid $300s.
Solution
One of the many things we did to help was creating a highly-targeted and whimsical internet marketing campaign to draw in qualified buyers and highlight desired features. Mystical bedrooms captured attention in display ads, and charming, roomy closets in social ads brought prospects in to explore, while a variety of remarketing ads kept the community's name on their mind. Content also included landing/thank you pages and drip emails.
Results
Over 4.25 million impressions 130 qualified leads per month Exceeded sales goals by 82% Our experience helping developers grow various communities paired with our strong realtor relations gave us the insights needed to determine which features to highlight and keywords to use to achieve the highest conversion rates with the lowest cost-per-click. Simply put, we exceeded expectations because we knew how to reach and convert their target audience.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.