The Root of It All
Challenge
The Root of It All™ is a product line of Cannabis-Infused Essential Remedies; tinctures and topical ointments designed for everyday wellness. LACED Agency successfully launched The Root of It All™ brand to market within 2.5 months using a strategic, scalable agency solution we like to call the LACED Agency Brand Starter Kit™. Delivering brand awareness, brand education, and driving customer acquisitions within key state & local markets, the LACED Agency Brand Starter Kit™ consisted of a myriad of both B2B and B2C marketing deliverables, strategies, and focused tactics; all working together as part of a larger Go-2-Market Strategy for the wellness brand. These marketing tactics educated and entertained consumers, budtenders, retailers, and sales teams introducing them to The Root of It All™ products while simultaneously driving consumer interest & foot traffic into legal-state retail locations where point-of-purchases happened.
Solution
The Root of It All™ Brand Launch LACED Agency Brand Starter Kit™ Brand Positioning Discovery & Research Go-2-Market Brand Strategy Regulatory Compliant Cannabis Brand Messaging / state-specific B2C: Business To Consumer Brand & Product Videos Website Design & Development (SEO) Search Engine Optimization Landing Pages with Data Capture Email Marketing Content Marketing: Social Media & Blogging B2B: Business To Business Sales Marcom: Flyers Sales Marcom: Digital Sales Sheets Sales Marcom: Budtender Training Manuals Digital Brand Guidelines (media & partners)
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