Challenge
Hard Core, a premium waterfowl hunting product brand, engaged SCUBE to improve revenue during the Cyber Week for their new Shopify Plus site.
Solution
We had Google Ads (Search, Shopping, and Dynamic Remarketing) and Facebook Ads (Facebook and Instagram) at our disposal. We knew Google Ads and Facebook Ads will be extremely competitive during Black Friday and Cyber Monday (BFCM) sale period. To achieve success, we had to have a competitive edge. We decided to focus on the following: Deep campaign segmentation to have a strong message to market match Testing 8 different ad angles along with 3-5 creatives for each angle Dedicated more man-hours even during the holiday to monitor and optimize account
Results
In 8 days, we increased sales by 466% compared to the average month and acquired over 2,200 new customers from Google Ads and Facebook Ads platforms combined. This has contributed to a successful launch of a direct to consumer (D2C) initiative for the company.
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