Challenge
Benow is a disruptive Payments & EMI Technology platform that promotes and nurtures a “deviceless” payment acceptance facility at retail outlets. The platform challenged a 3 decade old retail payment eco-system and transformed it into a digital eco-system there by making it more efficient and responsive to the needs of retail outlets Problem Statement / Opportunity To build a complete Digital Payments Platform that is easy to use, future proof, and supporting both offline and online businesses across India. Platform, which supports wide array of payment modes, plug and play array of customized products for various business segments of all sizes and also provide SDK/API integration with partners. Benow wanted to focus on how merchants, customers interact with the product and services by offering exceptional & robust digital payment platform.
Solution
Oneture has been Co-Product Development partner in Benow’s journey almost from the start (18 months) and following is the laundry list of applications /features that we have partnered in implementing for Benow. Payment modes like Credit and Debit card, Net Banking, UPI, BharatQR, Adhar Pay, NFC, Payment Gateways Banks and hardware integrations like Biometric device integration for Aadhaar Pay, NFC device integration for Aadhaar Pay, Custom display device integration for UPI QR Web SDK, APIs integration kits Saas applications for NGO, Home businesses, Retail merchants, Chain of stores (with multiple roles), Supermerchants (with merchant/chain hierarchies) Additional features for various businesses Payment links for all verticals Campaign capabilities for Home businesses and NGOs Web-store with customized sub-domains UPI payment links for retail/chain/super merchants Distributor connect (ability to manage payments to distributors) for retail/chain/super merchants Catalogs for Home businesses and NGOs Shipping/Return Policy/Offers etc for web stores of home businesses Settings and configurations for all verticals Reports (CSV, PDF, HTML), notifications, daily settlement statements etc for all verticals Multi-lingual for all verticals Merchant on-boarding – various applications are built for supporting different needs e.g Self-onboarding application for home businesses, Assisted (with call center) on-boarding application (for call center and merchant), Mass-onboarding application (for camps where cameras will capture documents and later background processes and operations team will get into details) Custom integration applications like MGL, Zipgrid Virtual POS with NFC for e-khata User profiling and insights Administration console Others Small specific applications for targeted clientele (e.g. taking consent for a new regulation). 80G certificates for NGOs. Invoice printing for home businesses. Proposed Solution & Architecture Being a digital payment transaction platform, Benow needed a solution that operates at very large scale and provide high throughput, massive storage scalability, and high availability. The infrastructure had to be reliable & salable to support operations, and it needed elasticity to support demand peaks of more than thousands of transactions per minute across merchants and millions of end users.
Results
We have been through the journey of co-creating a basic prototype to scaling the platform and then sustaining it Our agility, flexible engagement model, product and technology expertise multiple technology stacks has helped Benow to accelerate its growth into new markets and vertical like NGO, Home businesses and Retail Benow has a merchant base of more than 75,000 across India helping local neighborhood merchants grow their business and stay competitive Development and engineering excellence, developed and scaled various proof of concepts (POC) with very little guidance, then simply expand the size of the POC to go into production. It saved Benow team a huge amount of time and money
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