Virtual + Digital Experience
Challenge
AMPLIFYING THOUGHT LEADERS THROUGH AN ONLINE SERIES. Building on the momentum of MuleSoft CONNECT—a global virtual event series to help MuleSoft engage with its customers—CIOs Unfiltered was a webcast series of bite-sized content that provided an inside look into how industry leaders navigated 2020’s unprecedented change and thrived in today’s digital era.
Solution
Keeping today’s fast-paced professionals top-of-mind, every episode was concise, consumable, and limited to 30 minutes. New episodes, containing candid and timely 1:1 interviews with the industry’s brightest minds, aired every two weeks on the series’ website. For this digital program, OBE’s responsibilities included overall program management, speaker & talent management, digital recording & technical management, and content editing.
Results
4.5 Million views across web and social 400+ series subscribers 4 month-long series
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