Drupal Redesign and Digital Marketing
Challenge
HelpSystems is a high-velocity business with expanding product lines and services. Some of these services and brands were competing for visibility and clarity, and the company was rapidly outgrowing their old site. Also, they had made a strategic decision to move away from a product-focused to a solutions-focused site structure. They needed a web solution that could unify and strengthen all offerings through a single customer-facing gateway, and be dynamic enough to accommodate new services as they were developed. Also, they recognized that optimization for mobile devices was a key requirement for future success. For a project that was this mission-critical, HelpSystems was looking for a reliable partner with top-level technical ability, sound DevOps practices and expert-level Drupal CMS experience. The key requirements are: 1) Facilitate change of strategy, from product-focused to solutions-focused, 2) Streamline complex services/brand offerings into one portal, 3) Improved content creation, management, and administration, 4) Emphasis on mobile and optimization for mobile devices, 4) Powerful and scalable CMS platform, and 5) Confidence in long-term technology lifespan and solid ROI.
Solution
Drupal was chosen for its robust and extensible technology, flexibility, scalability, security, and cost savings. The Discovery & Strategy Phases helped us distill key requirements into a roadmap for the project, with deliverables including a content strategy framework and user experience wireframes. Design was guided by stakeholder feedback and brand standards, involving several iterations and feedback rounds. The Development process was iterative so that we had measurable progress yet flexibility for adjustment along the way. Deployment went well, given a bit of complexity with a remote S3 file system for assets, and a production environment on a load-balanced Rackspace server
Results
"Irreplaceable Partner for Our Business - The team at O8 has been instrumental in helping our company elevate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems. Thanks for the hard work and killer guidance! Keep it coming." - Leila De la Fuente Senior Manager, HelpSystems
O8
We are a Minnesota-based agency that offers digital marketing, strategy, and web services. Our main mission is to create the best agency environment for skilled people from all over the world. That is based on the belief that only the best, long-retained, happy people can provide the best service and...
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