Challenge
Mashreq Bank is continuously harnessing the best in omnichannel technology to push the pace in a traditional market. As part of an ongoing digital transformation, Mashreq wished to re-platform their digital retail banking products to the Sitecore Experience Platform™, in order to create the foundation for a truly personalised digital customer experience. Mashreq required a rapid execution of the development of the new site to support their ambitious growth plans. They needed simultaneous upskilling of their internal teams to drive future self-sufficiency.
Solution
Upskilling Internal Capabilities While Building the Platform To realise their mission of providing customers with a seamless banking experience that also encompasses personalisation across devices, Mashreq chose the Sitecore Experience Platform™ and Nodes as their preferred Platinum Implementation Partner. Nodes and Mashreq kicked off with a two-day workshop to align on everything from mandatory requirements to personalised features. Together, we formed integrated creative, frontend, backend and delivery teams represented by both parties to drive the transformation process. For Mashreq, it was important to build in-house capabilities in order to carry on developing and maintaining the platform internally. Being a trusted advisor, Nodes facilitated the upskilling of Mashreq’s own Sitecore resources to safely and effectively become self-sufficient. Strong Partnership Helps Mashreq Push the Digital Agenda and Meet Evolving Customer Demands The structure of our blended teams gave visibility and transparency to everyone involved in the project, despite the remote circumstances under which the teams collaborated. The constant focus on capability-building laid the foundation for Mashreq to continue development of the Sitecore platform, rolling this out to new areas of the bank to meet the evolving needs of their customers. Appealing to a young, dynamic, tech-savvy market and raising the bar in digital banking in the Middle East is a must for Mashreq. The progressive bank is looking to the future, with the ultimate goal of harnessing the power of Sitecore for personalisation across their entire omnichannel retail banking experience.
Results
Scalable solution for next-generation personalisation In less than 5 months, we launched an entirely new MVP Sitecore experience platform. Early management buy-in, close collaboration in agile development squads, and building in-house Sitecore capabilities served as the backbone to a successful project launch. Besides being a visual beauty created by Mashreq’s own internal design team, the bank now has an all-new retail banking platform delivering seamless and efficient customer experiences. All pages are simplified and optimised, the design is responsive and modern, and time for content to be published is reduced from hours to only seconds. With Sitecore as their experience platform, Mashreq has, as one of the first banks in the region, laid the foundation for a truly personalised digital customer experience across all digital platforms. The Results 01.Increase in page views and conversions with user-focused and optimised customer journeys. 02. Content publication time has been reduced significantly, from hours to seconds. 03. More robust security and testing with Azure DevOps – Microsoft’s Cloud Computing Platform
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