BitForex
Challenge
BitForex is the world's leading one-stop cryptocurrency exchange dedicated to providing users with safe, professional, and convenient digital currency trading services. The Ask • Increase the number of followers and platform users • Produce freaking awesome content for social media communities • Establish a brand image and increase brand awareness in the crypto industry Create several press releases within a week and send them to the leading media outlets Establish community management in Telegram group 24/7 Create an explainer video to educate people about the new product of the company Re-brand company's account in Instagram to reach the new audience segmentIncrease brand awareness and popularize the idea of the project among crypto community Develop new visual solutions after company's rebranding Set up contests and activities to warm up the audience and to increase engagement rate Reach the top influencers who would educate their audiences about the company's new product
Solution
Our approach We worked out a full-scale marketing strategy, including explainer videos and press releases for top media outlets, in addition to social media management, increasing brand awareness, and conducting many campaigns to attract an enthusiastic audience. In other words, we provided BitcoiOil with the full range of services from A to Z, except for software development. • Created and distributed various pieces of content (from static images and infographics to GIFs and videos) resulting in a 5x engagement rate boost • Set up ad campaigns on Facebook, Instagram, and Google Ads, successfully dealing with any restrictions • Cooperated bloggers and media outlets to raise brand awareness and generate leads
Results
5x Greater Engagement 85,000 followers on social media 40,000 new traders
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