Challenge
MROsupply.com is the e-commerce extension of Mechanical Drives and Belting, established in 1898 in Los Angeles (yes, 1898, not 1998). MRO Supply provides convenient 24/7 online access to over a million unique products through global network of 200+ suppliers and 100+ warehouse facilities. They have the following Uniue Sale Points: more than 200 brands available to choose from over 1 million parts available to order with more added daily over 100 shipping locations across the USA free shipping on most products within the contiguous U.S. states easy, hassle-free returns
Solution
Google Ads specifics overview We only worked with keywords related campaigns, those are: Google Shopping Google Text/Search Ads Dynamic Seach Ads Dynamic Remarketing Google Shopping was divided by the following logic: Top Brands High Price products Medium Price products Low-Cost products New Arrivals Search campaigns were targeting like this: Branded and numbered products NonBranded and unnumbered Branded Searches Top sellers DSA targeting categories
Results
E-commerce Rate 2.61% Return On Ad Spend 21.86
Nikos Media
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