Challenge
Roket has worked with mfi Realty for over four years. During this partnership, we’ve delivered customer-centric business tools along with branding and marketing components. This work has helped the firm establish market dominance in the Mid-Atlantic region as experienced commercial real estate advisors.
Solution
Brand & Identity Design Our branding process for mfi started with Mission Planning. We researched and documented the client’s market, competition, and their audience. We created a simple, modern logo and visual brand to complete with regional heavy-weights and prepare mfi for further growth. We considered a handful of other logo options as seen below. The final logo was chosen for its bold, memorable form and application adaptability. Custom Real Estate Search Website To define brand visuals and establish the user interface design for the website, we pulled together 3 distinct visual directions for our client to consider in the form of mood boards (seen above). We used the chosen board as inspiration and guidance when developing the look and feel of the brand online. The website’s core feature is its custom-built property search function. Users can search for mfi properties by keyword, state, county, or square footage. Results appear as “cards,” and on the interactive map providing a glanceable view of the property details. Whether its on a phone, tablet or desktop, the website is full-featured and responsive. Custom Real Estate Search Website To define brand visuals and establish the user interface design for the website, we pulled together 3 distinct visual directions for our client to consider in the form of mood boards (seen above). We used the chosen board as inspiration and guidance when developing the look and feel of the brand online. The website’s core feature is its custom-built property search function. Users can search for mfi properties by keyword, state, county, or square footage. Results appear as “cards,” and on the interactive map providing a glanceable view of the property details. Whether its on a phone, tablet or desktop, the website is full-featured and responsive. Client Portal Roket also designed and built a client-only application for mfi that allows for private sharing of documents. Clients can easily upload, download and search for necessary files.
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