Telling powerful customer stories in a more meaningful way
Challenge
Inogen has been the leader in the respiratory space for nearly 20 years. To accomplish this, it was essential to have a keen understanding of their customer’s needs and be able to continually innovate to meet those needs and lead the industry. But in those 20 years, the way their audiences experience their brand has dramatically changed. A smartphone or tablet and social media as a dominant and disruptive influencer has required their medical device brand to learn how to tell powerful customer stories and experiences in new and more meaningful, emotional ways.
Solution
Sagon-Phior refocused Inogen’s marketing, messaging and visual branding strategy to connect to the emotional dispositions of their customers. Inogen’s technology helps their customers build stronger lives which forges deeper relationships with their customers. They continued to evolve the brand and work with their internal teams to ensure these changes were seamlessly integrated across all channels.
Results
As Sagon-Phior continues to work with Inogen, they are able to help the brand's products reach as many people who need them as possible.
Sagon-Phior
At Sagon-Phior, we are a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. Our focus on emotional marketing allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion...
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