Gold FM-FBC

A Marketing Story by Neufango Labs about goldfm.fbc.com.fj
g
goldfm.fbc.com.fj
Improve User Experience

Challenge

Gold FM being the most established, credible and the longest running radio station in Fiji. Gold FM was launched in late July of 2009 after going through many changes in the past From its days as Radio Fiji Three, to Bula 100 and Radio Fiji Gold, we have enjoyed being the most established, credible and the longest running radio station in Fiji, if not the Pacific region. We have also played hosts to world-renowned and Grammy-Award winning acts like the Soweto Gospel Choir, George Fiji Veikoso, Toni Wille of The Pussycats and the comedic duo The Laughing Samoans. Gold FM also finds important to be involved in community awareness initiatives; lending support to the Fiji Cancer Society and the Tae Kami Foundation, Hibiscus charity, and marking occasions like International Women’s Day and World AIDS Day. The Challenge Play m3u file for streaming in both Android and iOS. Run the same app in iOS as well as android for all the versions. For the App to run on distorted 2G networks,Script code optimization was needed

Solution

Designs Color codes were changed to suit user preferences after a round of A/B testing. We put the app through a soft launch or a beta phase and tested the designs with users. Our Solution User can play “Only The Classic Hits”. It continues to be our source for the biggest hits from the 70’s, 80’s and 90’s. It involved in the community awareness initiatives. It lending support to the Fiji Cancer Society, Hibiscus Charity, etc. MORE BY GOLD FM AS Bula FM Mirchi FM 2Day FM

~10 Employees
$5,000 Min Budget
1 Stories
Become A Partner

Neufango Labs

Noida, Uttar Pradesh

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Helping Sailor Jerry Mix It Up
20 Conversion Rate
Sailor Jerry
4 years ago
Hurdl
Hurdl
3 years ago