Cinco Energy Management Group

A Marketing Story by Neos Marketing about Cinco Energy Management Group

2 Views | 0 High Fives

Increase Sales

Challenge

When Cinco came to Neos Marketing early in 2017, they were about to launch a new website. Director of Commercial Affairs, Camille Nichols felt confident that the new responsive web design conveyed the right messaging and positioned Cinco properly in their market. She was, however, not sure how she could best get it in front of the right people and draw decision makers in their target market to their website to begin a conversation.

Solution

With the strategic advice of Neos Marketing, Cinco decided to begin an inbound and outbound marketing strategy. By starting small but in a very focused way, we were able to build a foundation on which Cinco could develop and grow their marketing platform as they evolved. By partnering with Neos to help create content, optimize the content on their website and new blog, and identify keyword search terms that were important to their target personas, we were able to build steady increases in traffic to the new site and capture traffic and new leads in the CRM. In addition, by introducing branded outbound email campaigns, as well as very targeted social media sharing and republishing, Cinco was able to push the right messages straight in front of the eyes of key target customers.

Inbound Marketing

Email Marketing

Results

The results have been a substantial 300% + increase in traffic and visibility of the website from May 2017 to December 2017. The increases have been across the board, primarily including sources from direct traffic, social media, and email campaigns. In addition, there have been 10 new people added to their contact list, building their sales pipeline in ways not previously accomplished.