Paperdolls Boutique

A Marketing Story by Drive Social Media about Paperdolls Boutique

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Paperdolls Boutique

Increase Sales

Challenge

Drive Brick & Mortar Sales while increasing eCommerce When Drive partnered with Paperdolls Boutique nine months ago, our goal was to drive more brick-and-mortar sales while building the digital customer journey. The ownership team at Paperdolls wanted to utilize Drive to institute a new ecommerce solution on their website, reach new customers through social media, and accurately track a return on investment from their advertising efforts.

Solution

Redesign The Digital Journey Utilizing an API bridge between the point-of-sale system and Facebook via Marketing Milk, we were able to leverage Paperdolls’ existing customer information to build A.I-driven lookalike audiences to find potential new customers. win-back previous customers who had not bought over a specific period of time, and increase overall purchase frequency. Combining ad placements on Instagram and Facebook, we were able to introduce the unique boutique to potential new customers who are already in-market or near-market. Our creative approach, focused on the wide variety of products and styles available at Paperdolls, their consultative approach to fashion, as well as highlighting the numerous accolades that the brand has received.

Online Advertising

Results

Our goal after nine months of work together, established at the outset of the partnership, was as an overall 2:1 ROI between brick-and-mortar and ecommerce sales combined. Our purchase goal for the year was 814 customers in order to reach a 3X return on investment. We came out of the gate hot in our initial phase with 583 purchases in the first 90 days. We then readjusted our campaigns and scaled up our ad spend, which resulted in 1,483 purchases over the next three months. Over the course of the ensuing three months, we were able to drive a whopping 2,227, and nearly an 8X return on investment, proving that Drive’s scalable crawl, walk, run strategy is optimal for scaling a return on investment from social media. As a result of the growth the business experienced, Paperdolls was able to break ground on a full redesign to their flagship store and has plans to do the same to it’s remaining three locations in the near future.